Volume One — The Daily Ritual
Spend a few minutes
in your old life,
every morning.
Yesterly walks you through one specific year of your past, day by day, in real time. Choose a year that mattered. Each morning, three minutes there. Then on with your day.
No card needed. Free forever, with optional Magazine and Chapter tiers.
4.8 average from 2,400+ early subscribers.
"I chose 2008. I was 19. The songs alone reminded me of who I was before real life happened to me."
Mara, 36
"It became the first thing I do in the morning, before email. Three minutes that don't ask anything of me."
James, 41
"I sent a year as a gift to my dad. He's 67. He cried at the first card."
Sophie, 33
As featured in
The question Yesterly asks you
How old were you when life
felt the most yours?
Most products ask what you want next. Yesterly asks what already happened. We walk you through one year of your life, day by day, for the next twelve months. You choose the year. The world supplies the details.
Why it works
Three structural choices, quietly working together.
The calendar paces the product.
One card per day. You cannot skip ahead. Tomorrow's card doesn't exist until tomorrow. Yesterly is the opposite of infinite scroll: a daily appointment with your own past, not a feed.
The personalization is in the date, not the data.
You choose the year. We show you the world as it was on a date you lived through. No long onboarding, no behavioral tracking, no hallucinated personal claims. The personal layer is yours to supply.
Memory deserves better design.
Most nostalgia online is loud, generic, and slightly embarrassing. Yesterly's promise is quiet specificity: a Wednesday in October 2007, 14°C, the song that was actually number one. Closer to a magazine than to a feed.
Postcard — Free forever
The simplest version of your day.
One song, one headline, one cinema title, one small cultural moment. A daily anchor that asks for nothing. Free forever, no card required.
- Daily card in your chosen year
- Number one song with a 30-second preview
- One headline, one cinema title, one cultural moment
- Share the day to social media
Magazine — $5.99 / month or $39 / year
A small magazine page, delivered each morning.
The full picture of your day in your chosen year. The weather where you were, the day's headline in context, what a loaf of bread cost, what was at the cinema. The year's top five songs. At the bottom, a short paragraph our editors write about the world that surrounded you. Not about you.
- Top five songs of the year
- The day's headline, in context
- Local weather
- Cinema and the cost of basics
- One cultural narrative paragraph
Chapter — $9.99 / month or $79 / year
Three points of your life, every day.
For people who want their own decades to start talking to each other. Pick three years that matter. Yesterly shows you all three at once, every morning, with a small cultural texture for each.
- Three parallel chosen years
- Three cultural textures per day
- Pick your three exact years
- Change your three years once a year
Pricing
Three tiers. Two billing options.
Each tier is a richer version of the same daily moment, not a different product. Annual saves you about a third.
Free
Postcard
Free forever
- ✓One daily card
- ✓Your chosen year
- ✓Number one song
- ✓30-second preview
- ✓One headline
- ✓One cinema title per day
- ✓One cultural moment per day
- ✓Share the day to social media
- ✓Your year advances one year, every year
Most chosen
Magazine
per month, or $39 per year
- ✓Everything in Postcard
- ✓Top five songs of the year
- ✓The day's headline, in context
- ✓Local weather
- ✓Cinema and the cost of basics
- ✓Cultural narrative paragraph
- ✓Change your year once a year
- ✓Read on the web or in the app
For depth
Chapter
per month, or $79 per year
- ✓Everything in Magazine
- ✓Three parallel years
- ✓Three cultural textures per day
- ✓Pick your three exact years
- ✓Change your three years once a year
Early readers
What a quiet daily ritual actually feels like.
"It became the slowest part of my morning."
Three minutes, one card, then I close it. The rest of my day is loud. This part isn't. I don't know any other app that asks so little of me.
Mara Bennett, 36
Brooklyn
"I keep finding details I'd forgotten."
I chose 2007. The week I turned sixteen, the song at number one was one I haven't thought about in eighteen years. I texted my brother. He remembered exactly where he was.
James O'Brien, 41
Boston
"The first product I've gifted on purpose."
My mother is 64. I bought her a year of her own thirties. She calls me on Sunday mornings now to read me what she got that week. We weren't doing that before.
Sophie Carter, 33
Austin
"Not therapy. Not a feed. Something else."
Yesterly doesn't try to tell me anything about myself. It tells me what the radio was playing. I tell myself the rest. That's the trick.
Daniel Park, 38
San Francisco
Early subscribers
Daily cards a year
States with full data
Average rating
Before you go
Begin your year in three minutes.
Download Yesterly on the App Store or Google Play. Choose your year, and your first card opens straight after onboarding. No card required, no spam, only the daily ritual.
Begin your yearYou can change your chosen year once a year.
Questions
A few things people ask.
Every day was once.
Right after onboarding, your first card is waiting. Choose your year. We'll do the rest.
Begin your yearFree forever. Magazine and Chapter optional.