Volume One — The Daily Ritual
Spend a few minutes
in your old life,
every morning.
Yesterly walks you through one specific year of your past, day by day, in real time. Choose a year that mattered. Each morning, three minutes there. Then on with your day.
No card needed. Free forever, with an optional Magazine tier.
4.8 average from 2,400+ early subscribers.
As featured in
The question Yesterly asks you
How old were you when life
felt the most yours?
Most products ask what you want next. Yesterly asks what already happened. A weekly publication that arrives daily. We walk you through one year of your life, day by day, for the next twelve months. You choose the year. The world supplies the details.
Why it works
Three structural choices, quietly working together.
The calendar paces the product.
One card per day. You cannot skip ahead. Tomorrow's card doesn't exist until tomorrow. Yesterly is the opposite of infinite scroll: a daily appointment with your own past, not a feed.
The personalization is in the date, not the data.
You choose the year. We show you the world as it was on a date you lived through. No long onboarding, no behavioral tracking, no hallucinated personal claims. The personal layer is yours to supply.
Memory deserves better design.
Most nostalgia online is loud, generic, and slightly embarrassing. Yesterly's promise is quiet specificity: a Monday in October 2007, 14°C, the song that was at number one that week. Closer to a magazine than to a feed.
The weekly rhythm
Each day, a different window.
Seven themes, one per weekday. Mondays open with the week's #1 song. Tuesdays bring the #1 movie. Wednesdays surface a cultural moment. Thursdays look back and forward. Fridays catch what was on TV. Saturdays slip into a weekend texture. Sunday closes the week with a recap and a mood paragraph.
Tuesday
Cinema day
The week's #1 movie at the box office.
Wednesday
World day
A small cultural moment from that week.
Thursday
Look back, look forward
A temporal pointer — what came before, what's coming.
Saturday
Weekend texture
A quiet atmospheric detail of the year.
Sunday
The week in your year
The full Sunday paper, with a reflective mood paragraph.
Free users see one focused element per day. Paid users get the full picture, with a persistent footer holding the week's anchors and the full Sunday paper on Sundays.
Pricing
Two tiers. One monthly price.
Magazine is a richer version of the same daily moment, not a different product. Monthly only, for now.
Free
Postcard
Free forever
- ✓One card a day, in your chosen year
- ✓Date, age, and weather on every card
- ✓A different theme each weekday
- ✓Mon: #1 song · Tue: #1 movie · Wed: cultural moment
- ✓Thu: time-pointer · Fri: TV · Sat: weekend texture
- ✓Sun: weekly recap with mood paragraph
- ✓Share the day to social media
- ✓Your year advances one year, every year
Most chosen
Magazine
per month
- ✓Everything in Postcard
- ✓Persistent footer: week's #1 song, #1 movie, and time-pointer
- ✓Each themed day goes deeper — top 5 songs, full cinema week, paired moments
- ✓Look-back and look-forward together on Thursdays
- ✓The full Sunday paper with reflective mood synthesis
- ✓Read on the web or in the app
- ✓Change your year once a year
Early readers
What a quiet daily ritual actually feels like.
"It became the slowest part of my morning."
Three minutes, one card, then I close it. The rest of my day is loud. This part isn't. I don't know any other app that asks so little of me.
Mara Bennett, 36
Brooklyn
"I keep finding details I'd forgotten."
I chose 2007. The week I turned sixteen, the song at number one was one I haven't thought about in eighteen years. I texted my brother. He remembered exactly where he was.
James O'Brien, 41
Boston
"Sundays feel different now."
I chose 1994, the year I turned sixteen. Sunday mornings have become this small ritual with the weekly recap and a coffee. My own twenties make a strange new kind of sense.
Sophie Carter, 33
Austin
"Not therapy. Not a feed. Something else."
Yesterly doesn't try to tell me anything about myself. It tells me what the radio was playing. I tell myself the rest. That's the trick.
Daniel Park, 38
San Francisco
Early subscribers
Daily cards a year
States with full data
Average rating
Before you go
Begin your year in three minutes.
Download Yesterly on the App Store or Google Play. Choose your year, and your first card opens straight after onboarding. No card required, no spam, only the daily ritual.
Begin your yearYou can change your chosen year once a year.
Questions
A few things people ask.
Every day was once.
Right after onboarding, your first card is waiting. Choose your year. We'll do the rest.
Begin your yearFree forever. Magazine optional.