About
A small daily app, built quietly.
Yesterly is for people who would rather spend three minutes inside their old life every morning than rush straight into a hectic one. That is the whole pitch. The product follows from there.
Why we made it
Most apps are built to be opened often. We wanted the opposite. A daily appointment that ends, on its own, after a few minutes. Something the calendar paces, not your thumb. A way back into a year of your life without scrolling, scoring, or interpretation.
What we believe
That the small specific facts of an ordinary day — what was on the radio, what the weather did, the price of bread — are better at returning a person to themselves than any feed of memories ever will be.
That a product can ask less of you than you expect, and still be worth paying for.
That tomorrow's card should not exist until tomorrow.
Who we are
A small team of writers, engineers, and archivists working remotely from wherever we live. We license the music and news data from established providers, and we write the cultural paragraphs ourselves. We do not sell ads. We do not sell data. We are paid by the people who use the product, on purpose.
Where we are going
We are launching first on iPhone and Android. Over time, more countries, more languages, more years of news and weather coverage. Always one card a day. Always three minutes. Always ending on its own.